2012年2月5日 星期日

經驗無價 黎智英


推廣商品的方法基本上有兩個。 一、推廣牌子塑造的形象,這也是一般人所謂的brand building。例如在電視、報紙及收音機上賣廣告,給消費者傳遞有關牌子、商品的好訊息,便是這個辦法了,其目的是令消費者要買該類貨品時會想起這個 牌子。二、直接促銷貨品,也就是所謂把顧客引進門來(get the customer into your door)。在我而言,最有效的促銷辦法莫過於以特平價錢吸引用家,讓他們一經試用便從此成為顧客;這個做法便是給消費者傳送好的經驗 (experience value)。
兩相比較,哪個辦法更能有效促銷倒又清楚不過:當然是後者了。可是很奇怪,人們往往只想到賣廣告促銷,給消費者傳遞有關貨品的好訊息,而忽略給消費者傳送 好經驗其實是更為直接而有效的促銷辦法。推廣牌子、建立形象 —— brand building —— 是個長遠策略。優良品牌無疑是很重要的資產,不少化妝品名牌便是個美夢的化身,讓買這種名牌化妝品的消費者有個美夢。夢是最美的,故此不少人都心甘情願大 破慳囊買名牌化妝品塑造的美夢。不過響噹噹的品牌並不必然令生意好起來。蘋果電腦無疑是個品牌,可是大家相信還記得,十多二十年前這間公司一度陷入破產邊 緣。即使不是品牌,只消客似雲來,你還是可以賺個盆滿鉢滿的!建立品牌固然重要,吸引消費者成為顧客卻更為重要。兩者的分別是,前者是個好的訊息,後者卻 是個好的經驗。前者猶如你認得一個人的名字,卻對他沒有半點認識、感覺,只是記憶中有他的名字而已。後者可不同了。你是跟這個人交為朋友,大家有來往、感 覺、關係,他整個人是立體地銘刻在你的感覺裡。說到底記憶又怎能跟經驗作比較!在這裡且讓我跟大家分享一些我推銷商品的經驗,就拿大家都熟悉的佐丹奴來說 吧!當我尚主理佐丹奴業務的時候,走進佐丹奴的店舖,第一樣逮住你視線的東西必然是擺放在店中央、最近門口的polo shirt。這些polo shirt大約有三十到四十種顏色,色彩繽紛、非常悅目、非常吸引。只要你的視線停留在這些polo shirt上兩秒,你便不僅會為其繽紛的色彩吸引,它們突出的品質、廉宜的價格更會為你帶來驚喜!我們把這些Polo Shirt放在店裡最好、最當眼、最prime的位置,可是它們其實最不賺錢:出廠價是三十二元,零售賣四十九元;mark-up十七元;一般而言,這個 利錢交租也不夠。當然,以品質標青而價格廉宜為促銷策略,也就是把看似普通的Polo Shirt變成非一般的貨品。別些店舖的Polo Shirt品質不及我們的好,價錢卻比我們起碼貴三倍;他們如果一季賣到兩千件,那麼生意已經算是不錯的了。你估我們一季賣多少Polo Shirt?超過五十萬件!
即使銷量達五十萬件,可是每件mark-up才只是十七元,故此賣Polo Shirt賺的錢不多。要是我們的銷量不是五十萬件而只是比別人多一百倍,即是二十萬件,我們可能會蝕得好慘!為什麼我們要做這樣的傻事?我們其實一點也 不傻,而這個做法當時令佐丹奴成為全港生意最好的服裝連鎖店。(而我相信也是賺錢最多的!)我們的做法正是利用價錢廉宜,質量一流,顏色繽紛,而選擇又多 的Polo Shirt,為用家傳送好的經驗。試過我們物超所值的Polo Shirt,用家往往會把這個經驗代入到所有佐丹奴貨品去,建立對我們其他貨品的信心,進而信賴佐丹奴這個品牌,那麼他們便自自然然成為我們的長期顧客 了!事實上那時我們的生意旺盛,於此可見「蝕頭賺尾」—— loss leader —— 的辦法給顧客傳送的好經驗確實發揮了促銷的預期效果。上述是我在佐丹奴工作時就給顧客提供「好的經驗」(experience value)和「美好的回憶」(recall value)得出的經驗之談。我知道吃過甜頭的顧客都會翻尋味的!到了1995年我創辦香港《蘋果日報》時,我便再用上給讀者提供「好的經驗」的辦法在眾 多的報紙中殺出一條血路。大家都知道,讀者每天看同一份報紙,形成慣性,那是因為那張報紙令他們有共鳴。這張報紙的核心價值、對世情的看法和態度,跟他們 的是非觀和情緒相近,他們因而每天拿起報紙來看,視之為緊扣社會脈搏的渠道。報紙跟讀者建立了這個密切的關係,形成根深蒂固的閱讀習慣;要改變這個習慣非 常困難,新出版的香港《蘋果日報》要成功便必定要突破這個難關。有了這個體會,我決定用「好的經驗」(experience value)來克服由慣性閱讀形成的高高入市門檻。當時報紙的零售價是HK$5。出版之初,我決定每份《蘋果日報》只賣HK$2以為促銷。報紙賣HK$5 一份,報販賺到差不多HK$2;賣HK$2一份他們只賺到幾毫子,有別的利錢更豐厚的報紙賣,誰肯做這薄利生意?故此定出HK$2一份的售價的同時,我們 決定每賣一份《蘋果日報》給報攤補貼HK$2。這也就是說,我們免費送報紙給報販,但每份報紙還是要給發行商支付幾毫子的發行費。故此以每份HK$2的報 紙編採印刷支出固然血本無歸,我們再要另外給發行商及報販每份報紙約HK$2.5的補貼。用這個辦法促銷,非常犯本,當然有許多同事反對。他們認為那倒不 如依行規按每份賣HK$5,改而靠廣告促銷,這樣做會更划算。「賣HK$2,日日倒貼,這樣的蝕本生意,不知要蝕多久才可以回覆每份HK$5的正價;及至 回覆正價,又不知道會失掉多少靠HK$2一份廉價吸引來的讀者。這個做法太牙煙、太沒有把握,也太犯本了。不如正正經經行大路,這樣做總好過冒險出怪招走 羊腸小徑。」
當時公司上下有不少這樣的聲音,把我氣得頭頂冒煙。唉,這班小朋友真是腦囟尚未生埋,不知道靠廣告促銷看似安全,其實才最危險;看似牙煙全無揸拿的辦法其 實才最安全、才最有把握。世事就是這麼離奇的了。我只好給同事們分析賣正價、靠廣告促銷的弊病。一、正價對讀者沒有吸引,他們要克服很大的心理障礙才願意 作出嘗試。反之,HK$2一份,讀者面對的心理障礙低,出於好奇之心也會買來一看。第二、廣告促銷傳遞的不外乎是個好的訊息,單憑這個訊息又怎能改變長期 建立的閱讀習慣?你傳遞的訊息不是上帝的福音吧?!廉價吸引讀者,他們在好奇心驅使下作出嘗試,一試便會有個新鮮的經驗 —— 一個有機會取代舊經驗的新鮮經驗。以新鮮的經驗取代舊有的經驗,那比憑訊息來取代舊的經驗又何止有效多百倍!只消明白當中的道理,你便會知道為什麼減價是 個大有把握的促銷辦法。無論在香港或台灣,創辦《蘋果日報》之初我們都是靠新鮮的閱讀經驗來取代讀者舊有的經驗,亦即是透過「好的經 驗」(experience value)搶攻市場。後果如何也不用我多說了,一切都是歷史了!美國的GROUPON在短短幾年間便從一個網絡現象搖身一變成為市值百多億美元的公司。 不少人以為其成功之處是在網上創造了團購這個現象。不,GROUPON的成功並不止於此,它更透過網絡的快速聯繫令數十萬計的消費者體味「好的經 驗」(experience value)!你可以想像得到數以十萬計的消費者同時試你的產品,這種經驗會爆發多大的市場張力?那個促銷效果肯定無可限量!GROUPON的最大效益, 是令一大群消費者同時與產品建立關係。這就猶如某個品牌在市場丟下個原子彈,這樣大的經驗輸送會給對手多大的威脅可想而知!GROUPON顛覆整個促銷市 場,那才是它百多億美元市值的底因。智能手機的出現令我想到可以利用《爽報》這個免費報紙平台來推廣「好的經驗」(experience value)。在《爽報》登廣告,商戶可以在廣告印上個QR code,加上一句精簡的介紹,讓讀者知道在智能手機上一click便可買到廣告促銷的貨品來嘗試。當然用這個辦法促銷的產品要以簡單易明的辦法作捆綁式 銷售,而價錢上要大有折讓才能吸引消費者。我認為這種新穎的experience value促銷方法會非常有效,故此我們會全力以赴推動這種促銷方法,為商戶殺出一條新的血路!這當然也會為我們的免費報紙多媒體平台殺出一條血路來!

2012年1月20日 星期五

拒喬布斯收購的天才


【iMoney智富雜誌—荷馬學人集】一年多前,我剛買了第一代蘋果ipad,當時真的愛不釋手,除了許許多多新奇的Apps以外,最討我歡心的是它的電子閱讀功能,從此我將厚達2、3吋的書籍統統塞到書櫃暗角,不見天日。雖然如此,但想到要把幾十本電子書和其他數目過百的金融學術研究報告,從公司及家裏的三台電腦中整合後再上傳iPad,又實在非常麻煩費事。正在懊惱之際,機緣巧合之下,我得知了Dropbox這程式。
當時Dropbox並不廣為人知,身邊的朋友也鮮有人用,但卻正正解決了我的難題:我只要在安裝了這程式的電腦內,把電子書籍(或其他檔案)放在一個特定的資料夾內,這些書籍就自動會出現在iPad的Dropbox上,達至Devices互通,非常簡單易用。不過,當時我暗忖,這家公司應該很快要倒閉了,原因是Barrier of Entry很低,這種技術就如同20、30年前已有的備份軟體或同步程式一樣,把一部電腦內的資料備份到另外一個硬碟上,現在其實換湯不換藥,經過互聯網備份到Dropbox公司的伺服器上面,所以其他競爭對手可容易抄襲,加上基本服務包含2GB服務是免費的,這豈不是「白做」嗎?
簡易而完美的IT技術
今日,這公司非但沒有如我當年所擔心迎來倒閉結局,相反,Dropbox在短短5年間已發展成為一家擁有5,000萬用戶的公司,即使當中96%是不付費的用戶,另外的4%卻能為公司帶來2億多美元的生意額,所以絕對不是「白做」,而是「Cash cow」呢!看來平凡簡單的技術,原來背後大有乾坤。公司兩位創辦人用了一年多時間,在狹小的Office晝夜埋頭苦幹,鑽研解決Computer Science範疇內一些同步化難題,例如你在一個大檔案作了一個小小的改動,他們的技術就只需同步更新這一小部分的資料,毋須把這大檔案全部重新同步更新,大大提高軟體的效能和速度;又例如在Mac系統上,他們堅持要把他們的軟件Seamlessly(無縫)整合到這平台上,但苦於這作業系統背後的程式Coding是蘋果機密,於是他們「手無寸鐵」的憑空Reverse Engineer Mac背後的技術,最後竟真的成功!
這兩人的突破甚至讓蘋果震驚,因為蘋果內部的工程師也做不到,甚至要急急求見找出究竟,教主喬布斯(Steve Jobs)更曾提出收購這公司,但是遭兩位創辦人婉轉拒絕。大家可能會想,能具此高瞻遠矚、超群技術的兩個人,必是經驗豐富的IT強人,殊不知他們創業時只是22、23歲乳臭未乾的MIT(麻省理工)大學生,一人剛畢業,另外一人尚欠一個學期便放棄學位創業去!他們發展同步技術的原意,其實只是想解決我們平日同樣遇到的生活問題,而他們專注集中,把每一個細節都吹毛求疵,做到最好,最後更巧妙地把這些複雜難度高的技術,完全地放在一個簡單的用戶介面上,結果大受歡迎。為甚麼他們能有此能耐?豈能不教其他人汗顏?
香港只生產金融天才
寫這個故事出來就是要反問:何解香港多年以來似乎都沒能培育出這樣的年輕人,能創出一番全新的事業來?這不再是八十後、九十後的問題,而是許許多多的四十、五十、六十、七十後,為甚麼我們都沒有幹出這一種成就來?無可否認,MIT是出名學府,但大學電腦課程所學其實相差無幾,香港的大學其實不會相差太遠,加上在個人能力上,香港學生的數理認識甚至遠較美國青年更出色。但在這塊東方之珠的土壤上就是出不了地產金融以外的「天才」,在香港「成功」的方式很少,主流很強,我們只能有Dropbox的用家,卻出不了Dropbox的發明家。
撰文:荷馬學人
三位識於微時的「七十後」金融界精英,畢業於美國著名學府。黃元山在紐倫港打滾投行11年後,現轉投評論和慈善工作;另外兩人完成博士學位後自組對基金。他們期望運用經濟學的思維,透視社會光怪陸離的現象

2011年12月29日 星期四

擇伙伴條件 蔡東豪


2011-12-29  NM
朋友點歌,要求我寫一篇關於怎樣找合適生意伙伴的文章。這位朋友的生意最近遇到挫折,跟生意伙伴出現問題,有感而發。老實說,我沒認真想過一個理想 生意伙伴的模樣,生命中出現過的生意伙伴,一是不是自己揀,一是糊裡糊塗成為了伙伴,事前沒想得透徹。寫文章的好處是逼自己去想清楚一件事,也好,就想清 楚這件事。先聲明,不只創業伙伴,我的生意伙伴定義,包括並肩作戰的同事。

勤奮、誠實、能幹等,這些質素我不說 了,我想到五個我認為重要,而有些人可能沒想清楚的條件: 一、我討厭慣性找藉口的人。生活和工作中,我們都遇到無數問題,我們所做的或者是對或者是錯,大部分情況下對與錯關係不大,這些事情代表一個自我進步的過 程,但有些人就是不肯承認自己可能犯錯。這些人的辦事模式是找藉口,問題總是其他人或其他事造成的。找藉口本身未必是問題,真正問題是,這些人放棄進步的 機會。 在投資世界,投資者可確保100鋪贏51鋪,便可成為股神。大家試想,輸49次也可以成為股神,輸不是問題,輸是做股神的條件。遠離不肯說「我錯了」的 人。
二、樂觀者和悲觀者二擇一,我揀悲觀者。當然,任我揀的話,我揀不過分樂觀也不過分悲觀,所有事情拿捏得剛剛好的伙伴,但世事難有這麼完美。我揀悲觀者的 理由是,大家做一盤生意,已經持有某程度的樂觀信念,否則這盤生意一開始就無得做。大家上了車,短期內不能下車,一定要硬着頭皮向前走,不管這是從心產生 出來的信念,或是無其他路走的現實,已經夠樂觀了,我需要的是悲觀者不時呻世界艱難,不時提醒可以出錯的事多數會出錯。

三、 我不會揀一些所謂好好先生做伙伴,因為做生意不是飲茶食飯。有些人永遠笑面迎人,認為全世界都是好人。跟這些人相處很舒服,但商場何止險惡,人性何止醜 陋,《蘋果日報》A疊看似難以置信的新聞,只說了故事的一半。不過好好先生不看《蘋果日報》,對他們來說,太誇張了。 我避開好好先生的最大原因,是這些人不願面對矛盾。矛盾通常是醜陋的,多數有人會不開心,甚至有人受傷,好好先生會選擇避開這些情況,當看不見,不斷拖 延。我可以接受做錯,甚至是多過51%的錯,但我不能接受逃避。矛盾無處不在,閣下遇不見的話,是因為閣下在逃避。 我要好小心說以下這一句:我的觀察是,好好先生多數擁有強烈信仰,特別是宗教。
四、我希望我的伙伴百足咁多爪,工作只是多姿多彩生活的一個環節。有些人視工作為生活的全部,由朝到晚沉迷在工作中,所有事情都環繞着工作而行,我認為這 不單是不健康,甚至是錯。這不是關於虛無的「平衡」問題,這是非常實際的擇伙伴條件。 我相信工作以外的事,可以幫助一個人的全面發展和擴闊眼界,增加包容性,接受世事的不確定性。「困獸鬥」是生意失敗的主要原因,幾個人困在一起,逐漸發現 大家說話的口頭禪和語氣大同小異,喜愛的和討厭的差不多,幾個人本來可以互補長短,但最後變成一個人,思維上一加一等於一。 工作以外最重要的大後方是家庭生活,當你的伙伴可以為工作丟下妻兒,代表這個無根的人已迷失方向。
五、我最怕別人對我說:「我對數字不敏感。」你又想發達,又不想研究數字,世事無咁筍吧!我不是指每個人都應該擁有核數師的數字觸覺,但做生意不可能不對 數字敏感。生意跟數字不能分割,有人大聲標榜自己對數字不敏感,代表這個人精於逃避兼掩飾。 唔叻唔緊要,唔叻就要用功去學,做生意有什麼事比盤數更重要,這麼重要的東西你不肯去學,其他你會做得好,我很懷疑。 以上條件極度主觀,是我的累積經驗。
蔡東豪Tony Tsoi
現任上市公司精電國際行政總裁,他曾任職投資銀行,在《信報》以筆名原復生撰寫財經專欄,對投資及求知有無限渴求,習慣早上四時起床寫作找樂趣。 ####

2011年12月8日 星期四

若有一天這個城市死亡,死因會是沉默和冷漠╱文﹕蔡子強


若有一天這個城市死亡,死因會是沉默和冷漠╱文﹕蔡子強

【明報專訊】「他們最先走來捉共產黨,因為我不是共產黨,所以我無出聲;
他們稍後走來捉猶太人,因為我不是猶太人,所以我也無出聲;
他們接着走來捉工會分子,因為我不是工會分子,所以我還是無出聲;
到了他們來捉天主教徒,因為我是新教徒,所以我仍舊無出聲;
最後,他們走來捉我,環顧四周,已經沒有人留下來,可以為我出聲了。」
以上一段「唔關我事,所以我唔出聲,而到了最後,終於無人為我出聲」的故事,來自德國人馬田尼姆拉(Martin Niemoeller),他是一個德國傳教士,雖然也曾被希特勒逮捕而鋃鐺下獄,但戰後他一直沒有以受害者自居,反而深切反省。
馬田尼姆拉的歉疚
他認為納粹所犯下的滔天暴行,不應只推諉給少數幾個人,大家便認為可輕易「甩身」,反而認為應該由整個民族一起承擔,因為面對不公義,如果袖手旁觀坐視不理,本身便是一種不可饒恕的罪行。
他說﹕「我們常常選擇保持沉默,事實證明,我們並不能因此而逃避責任。我曾經不斷反覆地追問自己,如果在1933及1934年間,德國全國境內1.4萬名傳教士都嘗試挺身而出捍衛真理,甚至不惜為此賠上性命的話,歷史是否因此可以改寫呢?我愈來愈傾向相信,300至400萬條無辜犧牲的生命其實是可以挽回的。現在我們必須為此付出代價。」
1月起,吳志森將被香港電台奪去其烽煙節目主持的崗位。港台搬出一大套冠冕堂皇的理由,美其名是要多讓聽眾發表意見。港台上下,由領導層到工會代表,今次在這個問題上立場頗為一致。
香港電台讓我感到陌生
但眾所周知,吳志森一直被左派中人視為眼中釘,傾力圍剿。正如他近日在報章撰文說﹕
「去年12月至今,愛國左報指名道姓批判我的文章,多達70篇。打手們都仔細監聽我的節目,反覆閱讀我的文章,再斷章取義,進行批判。多了這批讀者和聽眾,未嘗不是一件好事,但他們希望的事發生了,目的達到了,今後會清閒多了。」
所以,港台今番舉動,很難不讓人不產生相關的政治聯想。我只能說,對於港台的朋友,我從未試過像今天般感覺陌生。
但我想,吳志森有一點是錯了,就是前述這些人不會變得清閒,因為他們很快便會找來新的目標,例如科大社會科學部副教授成名。
吳志森之後,矛頭轉向成名?
粗略一查,在過去短短10日,愛國報章便有4篇點名針對成名的文章,最新一篇是周一劉夢熊所發表的〈成名是科大副教授還是極端職業政客?〉。
就讓我節錄這篇文章的部分內容,讓讀者一開眼界﹕
「科大校董會應研究成名的所作所為,是否褻瀆師德和影響學校形象,是否應容忍這樣的所謂教授繼續誤人子弟?」
「有評論批評他『言論之激進、政治立場之極端,恐怕連激進反對派政客也自嘆不如,綜觀成名多年來的言論,他根本就是戴着學者頭銜的長毛,只不過是利用學者的身分去鼓吹激進路線』,這批評完全符合事實。」
「成名是『法輪功』的兩大媒體《大紀元時報》和『新唐人電視』的常客,令人搞不清他是科大副教授還是『法輪功』成員。」
「成名扮演極端職業政客的出位言行罄竹難書,令人質疑他是科大副教授還是極端職業政客?」
這類指控,稍為有常識的人,都會知道其橫蠻無理,不用我多廢唇舌。
不錯,劉夢熊確是在趙連海等問題上說過幾句「人話」,而讓他甚至受到吹捧,但到了一些關鍵位,他便很快「歸隊」。這些殺氣騰騰、叫人收聲的文章,展現出他與知識分子的真正差距。
袖手旁觀是一種罪行
我跟吳志森和成名在諸如公投、政改等問題上,都有頗為不同的政見,但我認為這些都不重要,因為這是一個開放、多元社會的必然現象。我相信,自己即使與他們政見不同,也一樣要捍衛他們說出這些政見的權利,這是應有之義。
很多人選擇在香港這塊土地安身立命,並不是因為那些高樓大廈,又或者昔日傳說中的「遍地黃金」,而是它尚算寬鬆自由、開放多元的環境。
我記得港大8•18事件後曾舉辦過一個公開論壇,不錯,就是徐立之有份出席的那一次。當時有一位來自國內的女同學激動的發言,她說內地是不可以因為抗議而集會的,集會只能為了慶祝,如果她們真的有所不滿,宣示的方法只有透過「散步」。她更說,有4個字,是20多年內自己也不敢喊出的,剛剛看到港大同學喊,她也終於按捺不住,忘情的大聲喊了出來,那就是「平反六四」。
如果有一天,吳志森、成名……,一個又一個都被迫收聲的話,我相信其餘的香港人也都不能獨善其身。如果大家目睹這些打壓和不公義,都選擇冷眼旁觀、明哲保身的話,這個城市將有一天會死亡,死因會是大家的沉默和冷漠。
但丁(Dante Alighieri)在《神曲》中說過﹕「地獄裏最熾熱之處,是留給那些在出現重大道德危機時,仍要保持中立的人。」(The hottest places in hell are reserved for those who in times of great moral crises maintain their neutrality.)
我相信,馬田尼姆拉心裏也會說﹕「監牢裏的一角,是留給那些在目睹打壓和不公義時,選擇無動於中、視若無睹的人。」
梁振英的公道
周二,梁振英高調反擊,批評有傳媒集團天天針對他,並以失實報道抹黑他,更指報道是有動機的,讓他感到困擾,大量虛耗他的精神和時間。
先不說梁拒絕說清楚哪些地方報道失實,聽到梁這番憤慨和控訴,再想起前述吳志森等,以及國內備受宣傳機器打壓的異見人士的遭遇,真的讓人有點哭笑不得。
在房屋、最低工資、民生問題上,梁振英總能滔滔不絕,侃侃而談,但到了諸如六四、大陸異見人士等人權課題上,梁總是選擇緘默,說沒有補充。梁從政了近30年,曾當過特區籌備委員會副主任、行政會議召集人、全國政協常委等,位高權重,與那些備受打壓人士可謂天壤雲泥。試問過往他又有沒有為遭受打壓的異見人士以及人權公義等課題仗義執言過半句?他又有沒有為吳志森等的遭遇伸張過正義呢?今天,到他反過來要為自己討回公道,試問,他又認為自己會能夠得到多少人同情呢?
香港的傳媒當然不是納粹,但梁振英在慨嘆不公時,卻宜多一點馬田尼姆拉式的自省。
蔡子強
中文大學政治與行政學系高級導師

2011年11月22日 星期二



Presented by Cisco
 
reams were her gift. Every morning, she'd wake up and tell her husband, Al, how she'd dreamed about angels or daughters or catastrophe. Good or bad, she'd always wake up with a story to tell -- until the day she never woke up at all.
Al never had that gift. His dreams were vague, or they'd escape him 20 seconds into his day. He had nothing to jot down like she did, nothing to file away for a conversation over dinner. Even after she died some 11 years ago, he never dreamt of her, could never summon her back into his subconscious. This frustrated him to no end, because, once he was awake, all he did was daydream about her.
But then, about 10 weeks ago, in the middle of his deepest sleep, Al Joyner finally saw Flo Jo. She had driven up in a car, smiling, and strolled casually toward him. She was stunning, as always, and wore her hair in a bun, just the way he'd always adored it. He asked her, "What are you doing here?" And her response was, "I'm just coming to check on you." He didn't know what to say next. Their daughter, Mary, was about to graduate from high school, and he wanted to ask, "Are you here for graduation?" But before he could speak, his alarm clock went off.
The buzzing jarred him, and his dream was barely intact now. He could see her leaving, climbing back into her car, smiling again. He wanted more, wanted a full-blown conversation, but an instant later, Al was awake, the moment over.
He sat up in bed, both agitated and wistful. That was it? That was the whole dream? He hadn't finished. There was so much to tell her, about him and Mary and premonitions that had come true. There was also news to share, news she'd probably beam about.
The next night, he went to bed early, hoping Flo Jo would reappear, hoping the dream would pick up where it left off.
But when he woke up, nothing. He wanted to punch his pillow. Nothing.
An agonizingly slow start
She has just been in the air these days, in the ether. Twenty-five years ago this month, Al Joyner won a shocking gold medal at the Olympic Games in Los Angeles … and fell in love with a lady in tights. He has tried to move on with his life, but 25 years is 25 years, and he has begun to sense her again, in the wind, in his mind, as if it were yesterday.
Florence and Al Joyner
Kevin Winter/Time Life Pictures/Getty Images
Florence and Al Joyner were track and field royalty.
Just in July, for instance, the L.A. Sports Council invited Al and many of the 1984 medalists back to the creaky Coliseum, where one by one they were welcomed by raucous applause. If it wasn't Mary Lou Retton, it was Edwin Moses. If it wasn't Greg Louganis, it was Bart Conner. The audience heard tales of Mary Decker and Zola Budd, Michael Jordan and Bobby Knight. But as Al roamed the grounds and stared at a freshly lit Olympic flame, another story kept rushing back to him, a mystical story no one really knew about, a story he was dying to share: the story of Florence and Al.
He had first laid eyes on that woman in 1980, at the U.S. Olympic trials in Eugene, Ore. He can still remember the time (7 p.m.), the place (a sign-in table), their ages (both 20) and her face (gorgeous). She looked so elegant, he assumed she was a trainer. He was wrong.
He asked for her name, and she told him, "Florence." He told her his, and that was the extent of their conversation: an insecure man and an introverted woman literally passing in the night.
The next day, he saw her warming up for the 100 meters and did a double take. He asked around, and learned she was a UCLA sprinter who would soon be teammates with his talented high school sister, Jackie Joyner. He rushed to find Jackie, who was warming up for a race herself, and said, "Jackie, there's this girl from UCLA named Florence Griffith, and you need to find out if she has a boyfriend."
"Yep, she has one," Jackie said.
"Well, if they break up, let me know."
"She's not going to like you."
"What do you mean, she's not going to like me?"
"Because I don't like you."
That didn't stop Al from digging. He found out Florence's boyfriend was an 800-meter runner, David Mack, and although Al turned sheepish and never spoke with her again in Eugene, he pasted Florence's UCLA track photo onto his bedroom wall at Arkansas State.
"I had a girlfriend back in Arkansas who said, 'Why do you have a picture of this girl?'" Al remembers. "And I said, 'That's the girl I'm going to marry.'"
Al gets the gold, not the girl
Al's hope was to romance Florence at the '84 Olympics. He had it all mapped out: He'd wine and dine her, sweep her off her feet. But then everything changed in January '81: His mother died.
Mary Joyner was only 37 years old when she contracted a bacterial infection that led to a massive hemorrhage of her adrenal glands. When Al got to her, near his hometown of East St. Louis, Ill., she was in a coma with no discernible brain activity, her head swollen to twice its normal size.
Because Mary had been estranged from Al's father, and because Al and Jackie were the oldest of Mary's four children, the two of them had to decide when to turn off the respirator. Al had never really faced death until then, and it was excruciating to say goodbye to her. Mary had been strong and beautiful herself, a former nurse who had chased Al off the streets, who had urged him to maintain his job as a shoe-shiner. She'd wanted him to be trustworthy, and, one day, as a teenager, he ended up rescuing a little girl who had been drowning at a local pool. The little girl returned the next day calling Al, "sweet man by the water,'' and soon that became his nickname: "Sweetwater.'' Mary loved what her son was becoming. She'd tell Al, "Make sure your words are always sweet as honey, because you never know when you'll have to eat 'em.'' It's why he was so popular. She taught him how to be a gentleman, and, even though his sister was the more acclaimed athlete, his mom often had said, "One day, Al will shine brighter.'''
So, as Al watched his mother come off life support, watched her turn cold and die, he made a pact with himself: win the '84 gold for mom, make all his training pay off.
Al Joyner
Bob Thomas/Getty Images
Joyner on his way to gold in the triple jump at the 1984 Olympics in Los Angeles.
Before the '84 U.S. Olympic trials, he flew to Los Angeles to prepare with UCLA coach Bob Kersee and his squadron of athletes. Al slept on the floor of Jackie's apartment, took a bus daily to Westwood and vowed not to be distracted by that beautiful woman again.
But he couldn't help but fall in love with Florence Griffith. He'd get the sweats whenever he saw her -- "I was so nervous around her" -- and he liked that she wasn't a mischievous partyer. The truth was, she was something of a loner, an eccentric. As a child growing up in L.A., she wore mismatched socks and rode a unicycle to school. She wore one braid up and one braid down, did walking handstands around the block. She was called "Dee Dee," but she also answered to "Jackrabbit," because she'd annihilate people in footraces. Her speed provided her with self-esteem, but still, as a young adult, she was a bit of a recluse.
By the '84 trials, she had a new boyfriend: Olympic hurdler Greg Foster. But most nights, Al noticed Greg flirting with other women. It galled Al, to the point where he confronted Foster.
"Where's Florence?" Al asked him.
"Up in the room."
"Greg, I don't know why you're down here talking to these other women when you got the most beautiful woman upstairs."
"What?"
"Greg, if you ever let her go, she's going to be mine."
After that, Al bit his lip. He was too focused on his gold medal to court Florence now, and simply hung around the group. Florence had no sense of his crush -- "To her, I was just Jackie's nice brother," he says -- and he became a master at bumping into her. One day, at the Olympic training camp in Santa Barbara, Florence was about to drive off in her new red Nissan 300ZX with teammate Alice Brown, when Al flagged her down.
"Can you give me a lift?" he asked.
"It's a two-seater," she said.
"I'll lie down in the hatchback."
"OK."
He would've happily stood on the roof, just for the chance to ride with her, and if the other athletes had been paying closer attention, they would've seen through him. He purposely walked with Florence to the Team USA photo in the Olympic village, and in the days before her 200-meter final, he was asked by Valerie Brisco-Hooks (Florence's main competitor) to predict a winner. "Florence," Al had said instantly.
It didn't pan out that way. Although Florence won every preliminary round, Brisco-Hooks flew by her in the finals. Al felt badly for Florence, but he had his own event to tend to. He was a triple-jump afterthought, expected to be the third American behind Mike Conley and Willie Banks. And when he tweaked his ankle in his first qualifying attempt and botched his second, his entire Olympics boiled down to a third all-or-nothing jump. But he channeled his mother, tempered his breathing and jumped 55 feet, 9½ inches to put him into the next day's finals.
He went to bed that night refreshed. He called his college coach and said, "All I have to do is wake up tomorrow -- and go get my gold medal."
The next day, his first jump was free and easy -- a lifetime best: 56-7½. Suddenly, the heat was on everyone else. His good friend Conley fouled on a last attempt to catch him, while Banks, a Southern California native who had the Coliseum crowd behind him, kept mistiming his leaps. Al had the gold, in arguably one of the biggest upsets of the '84 Games.
During the medal ceremony, he thought of his mother. He'd woken up and gotten his gold medal; why couldn't she have woken up from her coma? As he listened to the national anthem, that's all he could think about: What's so hard about waking up?
He felt alone. Florence had barely batted an eye at him yet. He felt utterly alone.
The first premonition of death
He was about to leave L.A. for Arkansas when he sidled up to Florence for a goodbye: "If I ever come back to California, will you show me around? Show me Disneyland?"
Her answer was "Yes, OK," and he later sent her a Christmas card along with one of his promotional photos. She sent him back a picture of herself with her silver medal -- and, for the first time, he had a sliver of hope. He began mailing her friendship cards that were borderline sappy. She certainly knew of his crush now, and by 1986, he flew to L.A. to train for the '88 Olympics with Jackie -- and to put the full-court press on Florence.
"I told everybody in Arkansas the only reason I won't come back is if I marry Florence Griffith," Al remembers. "And they said, 'Well, we'll see you soon.'"
Florence and Al Joyner
Tony Duffy/Getty Images
Joyner didn't want to ruin his chances at a relationship, so he backed off for a while. Florence later called and asked him out.
He arrived the week of Halloween, and purposely drove by the bank where she worked. She was decked out in her costume -- a wedding dress -- and Al couldn't resist saying: "Oh, you're ready to marry me?"
She gave him a playful yes, to which he replied: "You know how serious I am, right?" She laughed, then changed the subject. He reminded her of her promise to show him L.A., and she claimed she hadn't forgotten. The courtship began.
He found out she worked out at a local Bally's fitness center, so he joined the club himself. "Cost me 600-some dollars," he says. They began going to dinner and listening to music at her apartment off Florence Avenue in L.A. She liked Anita Baker records, so he bought some, too.
He started to stay up late with her, while she'd braid people's hair or manicure people's fingernails. Her interests far exceeded track and field. She loved arts and crafts, and sewing and constructing handmade children's mats. Most of the time, she'd be up until 2 or 3 a.m., dabbling in her hobbies, and Al patiently sat with her, although he knew they'd end up overtired.
Eventually, he told her to get more rest and to stop eating at McDonald's. She wasn't insulted and asked him, point-blank, "Al, how did you win your gold medal?" He told her he believed in himself when no one else would, and that struck a chord with her. People neverbelieved in her, either. Some called her the "Silver Queen," because she'd had a spate of second-place finishes. So Al told her he believed in her 1 million percent -- and that's when he realized he'd better back off.
"I had to stop calling her," he says. "I thought about high school and how girls I'd be out with would all of a sudden want to be just friends. I didn't want to ruin the relationship. So I just stopped. Stopped being around her, stopped practicing with her."
Weeks later, while he was staying with Jackie and her coach-husband, Bob Kersee, in Long Beach, the phone rang. It was Florence, looking for Al. She asked him out.
They drove to a nightclub with one of Florence's girlfriends. It didn't feel like a date. But every time another man asked Florence to dance -- and there were about 50 taps on her shoulder -- she said no. She'd dance only with Al, and from then on, they were serious boyfriend-girlfriend. She reminded him of his mother, while Al reminded her of nobody. "Because no one has ever treated me as well as you," she told him. "You really are sweet man by the water.''
They had a favorite song, "All My Life" by K-Ci and JoJo, and Al couldn't believe how much the lyrics fit them: "Girl you are ... Close to me -- you're like my mother. Close to me -- you're like my father. Close to me -- you're like my sister. Close to me -- you're like my brother. All my life I prayed for someone like you. Yes, I pray that you do love me, too."
He decided to propose, and the only question was when. Al was a numbers man, and when it came to Florence, he'd decided his lucky number was seven. He had met her seven years before at 7 p.m. She was the seventh of 11 children. Their next date was on July 17. It was 1987. So that became his plan: propose to her at 7 p.m. on 7/17/87. "If she was going to say no, it had to be on all my lucky numbers," he says.
He booked a limo and made reservations at the trendy Brown Derby restaurant. But when he arrived, she had curlers in her hair. "Why a limo?" she asked him. "I just want to go to McDonald's." He begged her to just drive with him, and when the song "Stand By Me" came on the radio, he said, "You're the most beautiful, straightforward woman I know. Will you marry me?"
They set their wedding date for late 1988, after the Olympics. But on Oct. 1, 1987, Florence was horrified by a Los Angeles earthquake that registered a magnitude of 5.9. She grabbed Al by the shirt and said, "Let's go. I don't want to die without being married."
She had never spoken before about death, and she seemed serious, agitated. It shook Al a bit, so he drove her to Las Vegas for a quick, impromptu Oct. 10 wedding, nine days after the quake.
She wore her Halloween wedding dress.
Florence and Al Joyner
Tony Duffy/Getty Images
Florence Griffith married Joyner in 1987.
Track & Field's first couple
The married couple soon could be seen sprinting down Victory Boulevard, near their home in Van Nuys, Calif. And that was the whole idea -- so Florence could envision victory.
Before their marriage, she seemed to lack a certain race-day arrogance, and as her new full-time coach, Al stepped up the positive reinforcement. He got her to bed early -- no more marathon nail sessions -- and monitored her diet. She was eating mostly fish and chicken, taking vitamins, drinking more water. In the gym, she was doing squats, lunges and every other leg exercise under the sun. Her philosophy was "To run like a man, you have to train like a man." But when she showed up chiseled at the '88 U.S. Olympic trials in Indianapolis, the whispers reflected exactly that: masculine … testosterone … steroids … cheat.
While Al steamed, she ignored it -- and set the world record in the 100 meters with a 10.49Ten-four-nine! The track world was so stunned, critics claimed it was wind-aided, or the clock had malfunctioned. They pointed out she hadn't even been a top-10 sprinter in 1987 and doubted she could knock 0.27 of a second off her previous best legally. She had run as fast as Jesse Owens in 1936 -- the equivalent of a 9.5-second 100-yard dash -- and faster than some current international men's champions. Not only that, she had raced with her hair down, wearing a risqué, purple one-legged bodysuit -- an athletic negligee, she called it. She'd also worn her fingernails 4 inches long, colored immaculately. She was a modern star -- Flo Jo -- celebrated and ridiculed simultaneously. But her drug test came back clean, and even though there was evidence of a late breeze in the race, her 10.49 stood.
She and Al were on cloud nine. Before the trials, he had spent months building her up, teaching her how to run relaxed, giving her motivational books, writing "Gold Medal" on the walls of their home. He'd work her out at 4 a.m. sometimes, and she even defeated him in a race one day, prompting him to say, "No woman will beat you -- you'll run a 10.5." Her response was "Al, have you lost your mind? If I run that fast, they'll dissect me." She wasn't lying.
Florence Griffith Joyner
AP Photo/Rusty Kennedy
Flo Jo reflects on her world record in the 200-meter finals at the 1988 Seoul Olympics. She won in a time of 21.34 seconds.
As the accusations increased, Al's instinct was to lash out. But she'd hush him, the way his mother used to. She'd say, "If I stop to kick every barking dog, I'm not going to get to the places I need to go." Or she'd tell him, "Al, you know how hard I trained." She still had gold medals to win, more bodysuits to design.
In Seoul, at the '88 Summer Games, she was the world's hottest name. Despite getting off a bus with legends Edwin Moses, Evelyn Ashford and Steve Scott, she was the one who was bum-rushed by fans. And she lived up to her billing. Again racing with her hair down, she swept the 100 and 200 with a wind-aided 10.54 and a world-record 21.34, respectively. She later won a third gold in the 4x100 relay, and constantly hummed "The Star-Spangled Banner," her new favorite song.
After Seoul, the daggers continued to fly. Critics claimed Flo Jo wore heavy makeup to hide steroid-induced acne, and an 800-meter runner, Darrell Robinson, told a German magazine, in a paid interview, that he had sold her human growth hormone six months before the '88 Games. He claimed she had slipped him 20 $100 bills and that she'd said, "If you want to make a million dollars, you've got to invest some thousand dollars."
Flo Jo couldn't bite her lip any longer. She went on the "Today" show and called Robinson a "crazy, lying lunatic." Years later, Robinson's credibility would take a hit when he tried to commit suicide by drinking antifreeze. But the damage was already done. A melancholy Al urged Florence to turn back to her hobbies. She'd never wanted to be a career sprinter, anyway. Her goal had always been to win one gold medal. She'd always wanted to act, design clothes, stay up late, color hair, become a cosmetologist. And so, by February 1989, Al thought she should just get on with the rest of her life.
Because the track season was about to begin -- and she hadn't trained a second -- she decided to retire at age 29. The cynics said she was dodging new out-of-competition drug testing, but Al says that's false, that there was a more logical, overriding reason. In fact, he will tell you that in New York City, the day of her announcement, Flo Jo went out shopping.
For baby clothes. Little girls' baby clothes.
Then along came Mary
A closet, tucked away in a spare bedroom, began to explode with dresses. There were pinafores and jumpsuits and UCLA cheerleading outfits, all ready for a tiny, crawling daughter. Down the hall, there was a den full of dolls, play kitchens and little pink strollers. "We had a hope chest that turned into a hope room," Al says.
There was just one problem with all of it: Florence wasn't pregnant. She'd simply assure Al that she'd soon be having a baby girl, and that this girl would be an extraordinary singer, the one talent Florence wished she'd had. It seemed curious and presumptuous not to buy a single item of boys' clothing, not to buy one truck, but Al sensed Florence's conviction and knew not to chide her.
Florence and Mary Joyner
Courtesy Al Joyner
Mary was born Nov. 13, 1990.
A year later, she finally was pregnant, and Al noticed how much she glowed. She'd eat whatever she wanted, guiltlessly, and no longer felt the urge to head to Bally's. After years of toning her body, Florence gained 63 pounds during her pregnancy. "I called her 'Prego,'" Al says.
She gave birth on Nov. 13, 1990 (with makeup on) to -- what else -- a healthy baby daughter. It amazed Al a bit to see how clairvoyant Florence had been, but it wouldn't be the last time, especially when the little girl began to sing.
Florence had named the child Mary -- to honor Al's mom -- and by age 2, little Mary was already belting out, "The Star-Spangled Banner." The toddler couldn't speak complete sentences yet, but she could belt out her mommy's "Olympic song," which had Al speechless. Mother and daughter were inseparable, and by the time Mary was 2½, Florence would sit her down at the kitchen table and teach her the ABCs. Florence would break out books, flash cards and shapes to quiz Mary all morning, before they'd head out to the track in the afternoon.
That was little Mary's first sandbox: the long-jump pit. While Florence was training other runners or doing wind sprints herself, Mary would dig up the pit with her tiny shovel. Before long, she began to do knee pumps and jump-rope drills with the sprinters, and Florence told people only one person was capable of breaking her records: Mary.
Before long, Florence was a soccer mom, chauffeuring Mary to gymnastics classes in their new hometown of Mission Viejo, Calif. Florence kept hand-made signs in her car, so she could flash "Your headlights are on," or "Your gas tank is open" to other drivers. Who thought of things like that? But Florence was happy in her domestic life, setting up arts and crafts booths at swap meets and doing her friends' hair and nails. You'd have never known she was an Olympic champion, except for the two times a day she'd peer up at the clock and say, "Look at the time; it's 10:49."
Al's lucky number might have been 7, but Florence had adopted 10-4-9, her world record in the 100 meters. It didn't matter whether it was a.m. or p.m.; Florence had a sixth sense to look up and locate the clock at the stroke of 10:49. She never had to be reminded or prompted; it was just one of her eccentricities. She'd simply smile and say, "What time is it, people?" and move on with her day.
Al had long known about Florence's quirks and had always considered them endearing. When she'd travel overseas, she'd write Mary exhaustive letters, so the girl would have mail waiting for her every day. But, soon, it was a little over the top. Florence would even sit down at home and write letters to her daughter, sealing them and scribbling: "Do Not Open Until You're 16." Al dutifully packed them away, thinking it was Florence just being Florence.
But then came some darker moments, some premonitions that were somewhat difficult for Al to digest. One morning, after she'd watched the movie "Ghost" the previous night with Mary, Florence woke up desperately grabbing for him.
"Al, I had this dream and you were crying," Florence said. "And I was telling you I was all right and everything was fine, but I couldn't reach you. But I was telling you everything was fine. I just couldn't get to you. You should know this."
Florence and Mary Joyner
Tony Duffy/Getty Images
Even as a toddler, Mary delighted her parents with her singing.
Her dreams had long been colorful and vivid, but now there seemed to be a certain distressing element to them. She woke up another morning sobbing, and when Al asked her what was wrong, she said, "I don't want to leave Mary without a mother."
"Well, I don't want to leave her without a father, either," he said.
"No, seriously," Florence said. "If something happens to me, I want you to get married again."
"Come on, forget it," Al said.
"No, seriously," she snapped.
He tried lightening the moment, and told her, "Well, if something happens to me, you can't get remarried. I'll haunt you."
But she wasn't budging. She said this was a crucial conversation, that she was sick about this. So he told her, straight-faced, "I'll never marry again, no way." He meant it. He used to tell people he and Florence argued about only two things: who loved the other more and who could clean the kitchen better. He told her there was no other woman for him, but Florence began wagging a finger at him.
"No, you will get married again, because I'll be the one to send her to you," she said.
"How will I know?" he asked.
"You'll know," she said.
"Come on, how will I know?"
"You'll know, Al. You'll know."
Periodically, Florence would reprise the conversation, telling Al maybe it was better if they all died together, because no one could take care of Mary better than they could. He chalked this up to Florence's creative mind. She wasn't ill, as far as he knew. She had suffered an apparent seizure in 1996 while flying to St. Louis on business, but there'd been no lasting complications or reason for concern. She was busier than ever. Not only was she writing a book called "Running for Dummies," she also was planning to open a salon and training to run marathons. Her plan was eventually to do a 30-mile jaunt, and by 1998, she already was running 22 miles in 2 hours, 46 minutes.
Mary would jog or ride her bike alongside her, which thrilled Florence to no end. Mary was already a promising athlete and could long-jump between 7 and 8 feet. She was mature beyond her years, already in third grade by age 7, already able to play the piano by ear. Florence wasn't about to push her into anything, but it seemed Mary preferred gymnastics most of all. She competed for a club team called "The Little Guns," and Florence was one of the team moms. Soon, Mary was talking ad nauseam about an upcoming meet in Santa Barbara against elite competition. Al and Florence wouldn't dare miss it, and on Sunday, Sept. 20, 1998, they drove the 100 miles to watch her.
Little Mary ended up taking first place in the balance beam and second in the vault. With her parents grinning, she stepped up on a podium -- her own "Star-Spangled Banner" moment -- and bowed down to receive her award.
The next morning, Florence was dead.
Sudden death
Florence never woke up from her last dream. That's about the simplest way to put it. Those final hours -- from gymnastics meet to 911 call -- are etched in Al's mind, and if he's told it 100 times, he's cried 100 times.
When they returned from the meet, Al went to an office he kept near their home in Mission Viejo to review an endorsement proposal for a hair product. He came home late and shot up to the upstairs bedroom to say goodnight to Florence. She already was curled up in bed with Mary, who slept in their room every night, and Al's only words were "I love you." Florence answered: "Love you, too."
Florence Griffith Joyner
AP Photo/Susan Sterner
Flo Jo had announced in June 1996 that she would not seek a spot on the U.S. Olympic team because of Achilles tendinitis. A little more than two years later, she was gone.
He would've climbed into bed with them, but he says he had a craving for ice cream and didn't want Florence to smell it on his breath. She had been razzing him about getting back into shape, and he knew the ice cream was a no-no. So he says he devoured the ice cream downstairs, lay down on the couch and fell asleep.
In the morning, he heard the ringing of their alarm clock, and walked upstairs to rouse the ladies out of bed. Florence used to purposely keep the alarm on Al's bedside table because she hated early mornings and would do anything to prolong a dream. So Al thought she was letting the alarm ring "to be funny." But this also was a school day for Mary, and Al plowed into the room to say, "Come on, we're running late."
Neither of them budged. It confounded him, so he moved closer. He could see that Mary's eyes were shut and that her legs were resting on top of Florence, who was face-down. He then tried rustling Florence out of her sleep, and when Florence still wouldn't move, he flipped her over. Her eyes were wide-open and motionless.
He screamed, waking Mary. With Florence in his arms, he told Mary to call Florence's mother on a downstairs telephone. He then dialed 911, howling, "My wife's gone. My wife's goooone." They asked him to perform CPR, and, being a former lifeguard, he was more than capable. But there was nothing close to a pulse. Sobbing, Al began to speak to Florence, telling her, "This is not the way the story is supposed to end. I'm supposed to go before you. You're supposed to watch Mary grow up, see what she's going to turn out to be." Right then, Mary bolted back into the room, asking, "What's wrong with Mommy?" And before Al could answer, the paramedics arrived, followed by a coroner.
Al and Mary were shooed out of the room, and 20 minutes later a paramedic brought Florence's wedding ring to Al, along with a nail they had broken, one of Florence's 4-inch-long painted nails. Al put the nail in his pocket.
Before long, they were bringing Florence down the stairs in a body bag. Al ushered Mary to a side room, then watched the gurney emerge. He says the coroner was crying.
Helicopters and TV crews hovered outside -- because Flo Jo was dead at 38 -- but all Al could think about were Florence's dreams, those elaborate, foreboding dreams. He instantly recalled the one in which she'd been trying to tell him she was OK, but couldn't find him. He realized she'd been trying to prepare him for this moment.
It felt like his mother's death, and he found himself thinking again, "What's so hard about waking up?'' He blamed himself for not sleeping upstairs that night -- "I might've saved her,'' he says -- and he sat the rest of the day in shambles, remembering their runs down Victory Boulevard. Eventually, something flashed into his scattered, flustered mind, something he found curiously symmetrical. He'd met Florence Griffith 18 years before at 7 p.m., and he'd found her dead, next to their 7-year-old child, at 7 a.m.
Seven, he decided, was now his unlucky number.
Mary Joyner
AP Photo/William Wilson Lewis III
While pallbearers carry Flo Jo's casket after the funeral Sept. 26, 1998, Al Joyner holds Mary, next to his sister, Jackie Joyner-Kersee.
Mary's life-saving decision
Florence's family wanted to take Mary away from that house immediately, but Mary wouldn't leave. "I'm staying with Daddy," she insisted.
When he thinks back on it, Al says "Mary saved my life," because in those initial hours, he says he wanted to kill himself -- "so I could catch Florence." But Mary's presence alone, her pristine face, gave him a reason to continue living. "No telling what I would've done," he says.
He kept waiting for Mary to cry, but, peculiarly, she didn't. She'd always been a weepy child, but whether it was denial, or pure shock, Mary decided she had to be "strong for my dad." At the funeral, she and a friend sang a gospel song "The Wind Blows on Me," and she stayed composed. Even after Al had his and Florence's song, "All My Life," played at the service, Mary didn't weep. When the pastor asked her whether she'd like to have the casket opened so she could say a final goodbye to her mom, Mary answered: "No, let everyone see her." So 2,000 people paraded up for a viewing, she and Al bringing up the rear.
A concerned Al waited and waited for her to wilt. He slept on the floor of her bedroom every night and kept her home two weeks from school. On her first day back in the third grade, her teacher called Al, midday, and Al figured, OK, she's finally broken down. Instead, the teacher told him that his daughter was OK and that Mary wanted to make sure he was OK, too.
Mary Joyner
Gerard Burkhart/AFP/Getty Images
Joyner's sister, Jackie Joyner-Kersee, comforts Mary, then 7, after her mother's funeral.
He wasn't OK, not even close. He kept Florence's broken finger nail in a box, and says he wouldn't sleep in the master bedroom, "because it wasn't the same -- she wasn't there. All I would do is look up and I would think she was going to come through that door. I was waiting for her to come through the garage. I was looking in the kitchen. But it wasn't happening; it was never happening."
He needed time alone, to deal with the autopsy and the media crush. By late October, the sheriff-coroner's office announced Florence had suffered an epileptic seizure brought on by a congenital abnormality in her brain. Her body had locked up while she was sleeping facedown, and she had suffocated in her pillow.
Quieting all the cynics who were assuming her death had been heart-related due to steroid abuse, the announcement was a victory of sorts -- at least to Al. Florence had been dissected, all right, and Al's comment was, "She took the ultimate drug test. I told them to test for everything. And there was nothing there, and there never was." Her detractors pointed out that there wasn't enough urine in her bladder to test for steroids, and that there were signs of heart abnormalities. Al wanted to scream "Let her rest in peace," and was worried all the negativity would seep its way to Mary. The girl still hadn't cried in front of her father, and he knew there had to be a frightened child in there, somewhere.
Of course, she was a mess. She just didn't want Al to know it. That first day back at school, she actually had burst out crying, and asked her teacher for a tissue. She then wrote a letter to heaven that began: "Dear God, is it true that my mother passed away? If so, can I have her back for just one more year?" Another time, at home, she locked herself in the bathroom, sobbing. Florence's niece, Darnesha Griffith, a track star at UCLA, had been taking care of Mary that day, and persuaded Mary to open the door.
"What's wrong, Mary?" Darnesha asked.
"Well, I watched the movie 'Ghost' with my mom," Mary said, "and I need to ask you a question."
"What?" Darnesha said.
"Is my mom going to kick the can? Like the ghost, Patrick Swayze, kicked the can?"
Weeks later, Mary was finally sobbing in front of Al, too. They had been driving on the freeway one day when she burst into tears and asked, "If anything happens to you, who'll take care of me?"
"I'm not going anywhere," Al told her, and father and daughter became inseparable. On her first Mother's Day without her mom, Mary made cards for both Florence and Al. Her note to Florence read "Mommy, be proud of Daddy, he's started training again." And her message to Al was "I love you, Daddy." Al became a playground attendant at her school, a class dad. He took her to late-night movies. Whenever the clock turned 10:49, he'd tell her, "Mommy's saying hi." They slowly began to adjust.
He began coaching at UCLA, so he gave her a cell phone when she was only 8, urging her to call him anytime, any place. He'd leave practice early to relieve Mary's nanny, or he'd bring Mary to practice with him, pointing her toward the long-jump pit.
In fact, Mary decided to quit gymnastics and asked Al to start a track club for her. She had an easy stride and began hurdling chairs and limbo sticks in their living room. Al gave her Florence's gold medal from the 100 meters, but curiously, she didn't want to flaunt her talent or draw attention away from her friends. And when Al suggested she get up at 4 a.m. to train -- the way Florence used to -- she wasn't enthused. Track and field began to fluster her.
"People'd say, 'Oh, of course you run,'" Mary says. "It was just expected. You have an Olympic dad, an Olympic mom, an Olympic aunt and a cousin [Darnesha] who won the indoor and outdoor [titles] in the NCAAs. You feel like you've got to do something with track. You'd better be good, or else you're kind of letting the name down. And that's what I had trouble with."
Then, one morning, Mary awoke recalling a dream: She'd been in a major gymnastics competition, in front of a large throng, and she'd been the star. She mentioned this to Al and said, "Daddy, I want to do gymnastics again."
It floored him. Not that she'd picked gymnastics, but because of her elaborate dream. He braced himself.
Mary had the gift.
Mary Joyner
Courtesy Al Joyner
Mary has been in the spotlight at times during her young life.
Mrs. Right, delivered by Flo Jo
Four years later, Al was still mourning, and he looked it. He was always tired or famished, and friends told him he couldn't help Mary unless he helped himself. His male friends urged him to go out at night and mingle -- with the opposite sex.
He had a hard time going down that road. He remembered Florence begging him to remarry, remembered her saying she'd send him a sign when Mrs. Right appeared. Was he supposed to find a lady with a December birthday, like Florence's? Someone with long nails? He was perplexed.
Mary and Al Joyner
Courtesy Al Joyner
Al remarried in 2003, exchanging vows with Alisha Biehn.
One night, a buddy talked him into a night on the town, and he struck up a conversation with an attractive blonde who was a runner herself. He hadn't told her his last name, but she began raving about Flo Jo and Jackie and said it was sad what happened to Florence. It was eye-raising, but Al didn't consider it a sign.
Her name was Alisha Biehn, and when he eventually admitted who he was, he was impressed she didn't seem threatened by his storybook love with Florence. "She was the first woman I'd come across who wasn't wondering, 'Could he love me that way?'" Al says.
Their dating escalated, and his friends noticed him smiling again. He took her to see the Lakers play the San Antonio Spurs one night, and, as they left the Staples Center -- and exited onto Florence Avenue -- "All My Life'' came on the radio. Alisha heard the words ("Close to me -- you're like my mother, close to me -- you're like my father") and said, "I dedicate this song to you." Al nearly crashed.
"I had a tear in my eye and I smiled," Al says. "I said, 'Wow, you're the one.' That's when I knew. Like Florence said, I just knew."
They married in June 2003, and their main worry was 12-year-old Mary. She sang at their wedding, but, deep down, she was feeling abandoned and starting to rebel. She had asked her father five years prior, "If something happens to you, who will take care of me?" And Al had answered, "I'll never leave." But now a part of him was leaving. She had to share him with a stepmom, live in a new house. She began slacking off at her new public school, so Al punished her by pulling her out of gymnastics. He then put her back in private school -- the same school she'd been attending when her mother died -- and Al told friends, "I always try to do what Florence would've done.''
He sensed Mary's life was beginning to spiral. She had run track as a freshman in high school, but when she felt she flopped at the elite Arcadia Invitational Meet, she lost interest in the sport. "She was too hard on herself," Al says. "Her mother didn't even get invited to that meet as a ninth-grader." Mary was crumbling under all the expectations, and it didn't help that, one day at school, her mother's name appeared in a math word problem: "If Flo Jo increased her 22-second 200-meter time by 0.8 percent, what would her time be?" She couldn't escape it.
Another time, on a trip to Las Vegas, Mary saw a wax statue of her mom at Madame Tussauds and wanted to faint. She began locking herself in her room, and Al knew he had to do something. So on her 16th birthday, he gave Mary five letters from Florence, five letters Florence had written to her when Mary was 2. Five letters that read "Do Not Open Until You're 16.''
Mary could hardly breathe as she read them. Because at the top of the first letter, Florence had written the time of day: 10:49.
Mary and Flo Jo, reconnected
Mary was rejuvenated. The message in those letters, in general terms, was for Mary to be true to herself. She didn't have to race to uphold the family name. Just find her passion, whatever that might be.
Mary felt a sudden mystic connection to her mother, as though they'd just sat down and chatted. In a curious way, her mother had given Mary life, from the grave, and this made Mary and Darnesha and Al all wonder how supernatural Florence actually was. "I mean, who writes letters for their kids to open when they're going to be 16, when they're only 2?" Darnesha says. "Very eerie."
Mary leaned on all of this, for the better. Al gave her Florence's old red 300ZX to drive, and Mary became almost a reincarnation of her mom. She combed her hair with her mother's monogrammed brushes and, just like Florence, found herself glancing up at a clock every morning at 10:49 a.m. "I wouldn't even have to think about it," Mary says. "I'd look up, and it'd be 10:49, and I'd feel like she was thinking of me or trying to say something. It's a very important number to me.
"I don't plan it. It just happens. Like just accidental. I won't look up at 10:48 or 10:50. I'll look up at 10:49. Sometimes I do it twice a day. It's almost comforting."
Mary and Al Joyner
Christopher Park for ESPN.com
Al has wished Mary luck and told her he would be there if she needed help training.
Whatever Florence was whispering to Mary -- and Mary felt her presence -- the most profound change could be found in Mary's music. Suddenly, it meant the world to her. Long before Mary was born, Florence had prayed for a musically gifted daughter -- partly because Florence couldn't hold a tune -- and Mary somehow seemed to channel that prayer. "The music thing, nobody else had done that," Darnesha says. "Not her mom, her dad, nobody. She was proud of herself. She defined who she was."
Mary considered music "her therapy," and the little girl who used to suppress her tears and lock herself in bathrooms wrote and performed a stirring song on YouTube entitled "Let Me Cry A Little." By her senior year of high school, it was clear she was comfortable in her own skin -- her mother's daughter. She posted a Christmas song on YouTube and sang several others a cappella. Al bragged about it to anybody who would listen.
His life was fuller and busier, too. Alisha had given birth to a son and daughter, and he'd accepted a job as a track coach at the U.S. Olympic Training Center in Chula Vista, Calif. Twenty-five years after his '84 gold medal, this is who Al had become: father of three, and seemingly husband of two. "I know he's remarried," Darnesha says. "But Florence is still the love of his life."
The Olympic anniversary gala this July only reinforced that. As he roamed the L.A. Coliseum -- having left both Alisha and Mary at home-- he searched for Florence, for any sign of her, any message. Then suddenly someone played the national anthem -- her national anthem -- and he felt her. The people at his dinner table then watched a grown man get teary-eyed.
"I realized then how the '84 Olympics changed my life," Al says. "Changed my life because it was the doorway for me to meet my future wife. When I look back on it, those Olympics meant more to me than anything else that's ever happened in my life. And being there again was overwhelming, joyful and sad. I thought I'd let Florence go. But that night let me know I had not let anything go. It made me wish I could see her. I found myself standing exactly where I got my gold medal, and I felt exactly how I felt 25 years ago: alone."
Mary, lucky Mary, seemed to be able to channel Florence -- much more easily than Al. At her high school graduation, he had told Mary, "Mom would be proud of you," and Mary had answered, "She is." Who knows what Mary has heard from Florence, or thinks she's heard? Who knows what Mary has dreamt? But a couple of weeks before the anniversary gala, 18-year-old Mary pulled Al aside and gave him stunning news: She was getting back into track.
"I just feel like I'm destined to, I guess," she says. "If anyone has the genes to reach my mom's potential, I guess it's me."
Al wished her luck and told her he would be available if she needed help, if she needed a partner, if she needed someone to run down Victory Boulevard with her. Mary is trying to do this under the radar -- and sometimes she gets cold feet -- but her hope is to slowly ease back into shape and be ready to sprint and long-jump for Santa Monica College this September. She has been training periodically with one of Al's Olympic athletes, who just told Al: "She can really run. It just depends if she wants it."
So that's why Florence is in the air right now, in the ether. Al says all the time that his goal is to get to heaven so he can ask her his questions, ask her how she knew their baby would be a girl … how she knew their baby would be able to sing … how she knew Alisha would be coming … how she knew she'd die young … whether she's the one who nudged Mary to run again.
If he could lure Florence back into his dreams, maybe he'd know. All he'd have to do is wake up, and he'd have his answers. If only he had the gift. He'd trade in his gold medal if he could have the gift.
Mary Joyner
Christopher Park for ESPN.com
Mary plans to run sprints and long-jump at Santa Monica College this fall.
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Tom Friend is a senior writer for ESPN.com and ESPN The Magazine.